Direct Insights

Search & Growth Insights

No agency jargon. Direct, math-backed guides written for entrepreneurs who want predictable revenue.

Google Ads

2026-11-03•6 min read

How Much Should a Local Business Spend on Google Ads?

Learn how to calculate your Google Ads budget based on cost-per-click, lead target goals, and your specific trade. Avoid common budgeting pitfalls.

By Becca Tilley

Read Guide

AI Search & GEO

2026-11-03•7 min read

How to Show Up in ChatGPT & AI Search (GEO Guide)

Discover how AI search engines and answer engines decide which local businesses to recommend. Complete Generative Engine Optimization (GEO) checklist.

By Becca Tilley

Read Guide