The Challenge
Client ABC is a distinguished steel building construction service based in the heart of the Rocky Mountains that offers personalised experiences from design to execution that turn dreams into reality across the country.
The client needed help raising awareness of their services to a wider audience, growing engagement on their Instagram channel and increasing the number of inquiries on the channel and their website.
The Solution
The project centered on enhancing the digital outreach of Client ABC by managing their Instagram account, engaging with the target audience and implementing strategic paid advertising campaigns.
The focus on Instagram allowed us to share the detailed craftsmanship of steel buildings and other structures they have completed. Each post was carefully curated to display their work, and inspire prospects to hire them for their next projects. We also showcased the building process to establish credibility.
Through targeted paid advertising campaigns, we aimed to reach home owners across the west, sparking their interest and inspiring them to envision their own steel buildings. These ads were specifically designed to draw potential clients to Client ABC’s website and Instagram channel, where they could explore further and make online enquiries.
The overall strategy was crafted to boost brand awareness and ultimately expand their clientele by connecting with prospects interested in a new steel building.
The Results
In the 12 months since we began our collaboration with Client ABC, we have achieved the following results:
- Website Traffic: We successfully increased the website traffic by implementing strategic paid advertising campaigns on social media platforms, directing more potential clients to explore the ClientABC’s site and enquire about their services.
- Instagram Growth: On Instagram, we achieved a remarkable increase in followers, nearly 70%, by consistently posting high-quality, visually appealing content that resonates with the target audience.
- Increase in Enquiries: The enhancements in both website traffic and Instagram engagement have led to a substantial increase in quote requests and projects through these channels.
